Are you planning to rent a booth at a street fair or a carnival? Are you looking for booth display ideas that will actually bring you customers? In this post i’m going to share with you three ideas that will actually get people to come to your booth and generate leads for your business.
So if you’re going to be renting a booth at an event, it’s really important that you stay focused on your primary goal. Now remember your primary goal is not just to get the word out about your business, your number-one goal is to generate leads for your business.
In other words you want to collect names, email addresses, and phone numbers to add to your customer database, and keep in touch with them so that you can actually follow up and turn those leads into customers.
One of the best ways to stand out from your competitors at an event is to make sure that everyone and everything at the event of yours is branded with your logo. This makes you look instantly much more professional and it also gives the passers-by immediate information about what it is that you do. So any team members including yourself that are working the event make sure you guys are all wearing t-shirts or polo shirts that have your logo and blazoned on it.
If you have some kind of an offer or a call to action that you can put really big and bold on the back, even better. Don’t just stop at teachers think about wearing hats as well, if you have a hat and assured that are in both in bright matching colors that have your logo on it that’s really going to stand out. And then of course don’t forget about your booth itself there’s so many opportunities to get your branding out there with your booth.
If you have the budget you can actually get tent covers and a table but sort of table covers customize with your logo. If you want to really get fancy you can actually also get side panels for your tent as well with your logo on there as well. If you’re on a smaller budget but you still want a branded look, one inexpensive way to do it is by buying a vinyl banner and having that printed and customized with your logo.
So obviously depending on size and what we do is we actually attach the banner to the front of our table using velcro. And so it stays on really well looks nice and clean and professional but if you’re ever out of velcro and this has happened to us on occasion. Duct tape will do it’s not as pretty but sometimes you got to do what you got to do.
Don’t stay in one place
Don’t stay in one place, don’t think that just because you rented a booth you have to stay at that booth at your event. Don’t forget that there are tons of people walking around this event all over the place and only a small portion of the visitors walk by your booth or maybe if they walk by a booth only a portion of them will actually notice. So you want to really take advantage of the entire event the best way to do this is to keep one person always at the booth because obviously that needs to be manned but then have another person or maybe two or three people walking around the rest of the event with a clipboard.
Now remember they need to be decked out in your branded attire and they shall walk around with a clipboard going up to people and letting them know about whatever special offer you’ve got going on that day at the fair.
I always recommend that you have some kind of a free trial or free offer that you’re giving away at an event like this. So you have your staff walking around with a clipboard going up to people introducing themselves, say “hi my name is mr x, i’m from urban martial arts, i just want to let you know gradually giving away two free weeks of classes today, if you’re interested just put down your name number and email address”. So that way you’re not just relying on whatever foot traffic happens to pass by your booth, you’re actually making taking advantage of the entire event.
Grab their attention
Don’t be shy about drawing people into your booth by whatever means necessary. So play loud music at your booth have a prize wheel this is something that actually a lot of martial arts schools put to great use. I have a mascot so let me talk a little bit more about those last two things. So prize wheel, you’ve probably seen those things where you spin it around makes this that did that kind of noise and people love these things. It’s really noisy so it gets people to notice your table and see what’s going on.
Basically you have to be very strategic about the prizes that you put on the prize wheel because remember what’s your number one goal at an event to generate leads. Right so you want to be capturing names email addresses and phone numbers. That’s it.
So the prize that you giveaway needs to relate back to that in other words it shouldn’t be for example, oh spend this wheel and if you land on this particular square then i’m going to give you this free branded pen and they just take the pen and they go away and you haven’t captured their contact info.
The prizes need to be trials of your product or service, but things that you are not going to give them right away. So in other words in order for them to claim the prize they have to give you their contact information. So be very strategic about it think about what would make sense to give away in this kind of a prize wheel situation but make sure that it’s something where they have to create an exchange with you where they give you their contact information in order for you to deliver this freebie to them.
Now one thing that we’ve put to use in the past is having a big mascots at our booth. Back in the early days when we first started urban martial arts, the first couple years only two street fairs that was when kung fu panda was really big if you guys remember that movie. But there were no actual kung fu panda costumes available for rent so what we did is we kind of hobbled together our own bootleg versions so we basically rented a panda costume, we put a karate uniform table with our logo on the panda and that became our kung fu panda.
So what we would do is we would have this panda walking around, shaking hands with the kids, taking pictures, but one thing that’s really important is we always had one of our staff members walking with the panda with a clipboard, talking to a parent, talking about the two free weeks we’re offering, collecting those names and numbers.
One mistake that i see too many businesses do is you have these cool things right you’re giving away balloons, you’re doing face painting, you’ve got mascots, so you’re providing entertainment for the people at the fair but you’re not able to generate that energy into something that benefits you.
Now if you just want to do that just to kind of be you know part of the community and to give back, that’s fine. No problem. But if your primary goal is to generate business for yourself then you need to be strategic. If you’re going to have a mascot make sure that you’re then taking all that attention that’s being captured and funnel it into a way to capture those leads.