How to Drive More Attendees to Exhibitor Booths – Today we’re going to talk about how you can help to drive more attendee traffic to your tradeshow booths. If your exhibitors aren’t happy, they’re not going to renew for next year. Obviously you can’t physically drag people around or force them to visit exhibitors that they’re not interested in. We want to keep our exhibitors happy.
Exhibitors want good a footfall to their booths. Think whenever someone signs up for your exhibition off them so advice and support so they can make the most of their investment. How can you work with your exhibitors to increase visits to their stand. Here are five smart tactics to encourage more visitors to interact with exhibitors at your trade show.
Number one social ads a quick look at random exhibition hashtag on Twitter. It’s really just gonna show you how clogged up with spam hashtags can become. Come visit us we’re so cool messages can flood your feed but really don’t add any value. Social advertising is a great way to gain competitive advantage. And to secure prime real estate in a social stream via Facebook Twitter and Instagram.
Ads can help you to target specific audiences and hashtags as well as keep your focus only on relevant prospects. This is often an overlooked opportunity with lots of potential. Of course if your message is come visit us we’re so cool not even ads are going to help with such a weak message.
This is probably the most adopted and abused tactic to increase footfall at exhibitions. There is a space for competitions but only for smart ones. Competition should be part of the product and the brand. It’s a smart idea to run contests on social networks during an event rather than the vintage put your business card in a bowl. Offer your products and services as rewards. This is a great way to preserve the value of your core service and give something away.
A tweet up can bring together online and offline communities and be a great way to bring like-minded people together. The more innovative and welcoming you are to online communities and Technology the better your results can be.
Donating to a charity can be such an amazing proposition but not many people consider it. It immediately shifts perceptions and attitudes. While i’ll ask for social actions in return for benefits for chosen charity. For example every lead can generate a tree being planted for every sale can go towards a charitable donation.
Event mobile app
Premium sponsorship opportunities are hot and event mobile acts. With the growing use of these apps this can be a great way to secure precious advertising real estate in a timely and relevant manner. Once again the message of this advertising placement needs to be considered carefully. A weak or merely promotional message isn’t going to add any value.
In conclusion driving attendees to an extradition stand is not an easy mission. It requires creativity and very smart communication. We hope that some of these ideas have inspired you and your exhibitors to attract greater traffic to your next trade show. Thanks for reading in to this post how to attract more attendees to exhibitor booths.