Hello, today we will discuss how to use social media to attract attendees to your booth and generate leads. There are plenty of ways to engage trade show goers with social media in this article. We will sort through a few different methods and give some tips and tricks on how to use these tools effectively.
Let’s get started, use Facebook and Twitter before, during, and after the tradeshow to encourage your followers to attend gain more followers, drive traffic to your booth and insight conversations about your business prior to the show. You can encourage your followers to attend by creating a facebook event or sharing the shows social media pages during the show.
The most instantly gratifying approach to gaining followers and bringing people to your booth is a contest. It gives people an incentive to take an interest in your page and earn your business quick connections. Our first method is a raffle or drawing at the show have attendees fill out a form that includes all of their contact and business information. When the show is over, randomly draw your winner or winners for this in the following contests. The rule should include the requirements that all entrants must follow you on facebook and or twitter to be eligible to win.
Another option is a photo contest. Attendings can post show photos to your Facebook and or Twitter page. The photo with the most likes wins the contest. Entrants will encourage their friends to like the photo driving more traffic to your page. Have them use a specific hashtag. So you can easily view all of the entries a similar idea is to post your own photos and hold a best caption contest. Your followers will comment on the photo with their witty caption and all you have to do is select the winning caption and credit the writer.
Now let’s talk about different ways to implement the above methods at the show. Lately, ipad kiosks have been a popular addition to our clients exhibits and they are a great way to have trade show attendees enter your contest. There are many ways of going about running a contest on a tablet and it does depend on the nature of the contest.
One is to have a contact form saved on the home screen for people to fill out. The first step is creating the form next open up the form on your ipad click the share button and select add to homescreen and you will see a new icon pop up with. Whatever title you gave it all you have to do is encourage people to fill out the form to enter the contest.
The next approach is along the same lines a laptop or other digital device by other digital device we mean a touchscreen monitor desktop computer or even a smartphone. You can use the same contact form method as the ipad but adapt it to whichever device you choose to use a very simple solution that doesn’t require you to have any technology at your booth is. A QR code this can be printed on your booth graphics collateral a poster or other supplemental graphics the QR code can take them directly to any website you choose and there are loads of free QR generators online attendees must have a smartphone in order for this to work.
So it’s a good idea to have a handout with contest information for those who don’t this brings us to our next option good old paper you can advertise your contest in the show book. Your own collateral piece on your booth graphics or in a simple handout this can be done in addition to. One of the above methods or on its own if you don’t have those materials available to you after the show you want to keep the conversation going. So that anyone who didn’t attend will want to next year you can start a discussion on linkedin, create a poll on facebook or tweet a show related question.
In general social media is a great tool to hype the show encouraged attendees to stop by your booth and collect important contact information. These are just some of our favorite ways to accomplish those goals but the possibilities are endless. Thanks for reading check the description bar below for links to supplemental articles on social media at trade shows we’ll see you right here for our next episode effective booth design.