Vendor booth tips I wish I knew before displaying at a trade show, in this post we’re going to talk about trade shows and more importantly what it’s going to take to launch your brand at a trade show. So you can successfullsy sell it to wholesale retail buyers, gain media exposure, market your brand, develop new relationships, and much more. Maybe you need to take down some notes, this is gonna save you guys a lot of time and money. If you’re considering on pending a couple thousands on a trade show, all right so let’s jump right into it.
So I remember the first time attending trade shows and I was a teenager walking the halls and seeing all these elaborate displays and setups from all these big brands. And I just always remember saying man, I want to attend this, I want my brand to be here and fast forward a few Years later and it was possible we were actually attending at a trade show with our own products.
We learned a lot of things, it’s all the things I would’ve wish I knew before attending that trade show. We went in super blind there wasn’t any information in terms of how do you actually maximize your exposure, how do you actually like get buyers into your booth, follow up all of these kind of different questions that run through entrepreneurs minds.
You know you have to invest a couple thousand to attend it’s not like these are cheap or free. Once you get into these big trade shows you’re competing with the major brands, the major products, and there’s a lot of things going on. If you’re not ready and prepared to go to it those thousands of dollars will definitely be hidden and some cost.
So I wanted to create this post and I threw the idea and sharing insight with you. I want to definitely go into some of the things that I learned there, so you guys are well prepared and ready to take on the trade show ahead of you. If you are reading this post and you’re not ready to actually invest into a trade show booth, this is still going to be great education for you.
So the first thing you want to take into account is where your booth is actually being placed. See if you could work out a deal with the people organizing the event to place you in a better position. Depending on the booth placement will depend on what kind of traffic you may get and who may be around your area. So getting a premier placement will definitely help increase traffic.
Once you figure out where your booth is going to be placed, you’re going to want to come up with a design. For it now this design will help visually depict your brand to complete strangers at this trade show. It’ll help re-emphasize what your product or your company is all about. And it will also accent the products that you are selling. So little details such as visuals on the outside of the wall, pictures of the products, and the models on the inside of the wall.
The clothing hangers that you use to actually hang your shirts. And the way that the product is categorized is going to be the little details that take your presentation to another level. The way you set up for the trade show it was meant to feel like a retail store. They were placed in a great position where it allowed for through traffic and traffic going around it and obviously the way that their visuals were placed throughout the entire booth layout.
It allowed everybody to see their booth from any angle that we’re walking. They had mannequins on the outside which allowed people to feel and touch the items that were on the inside of the booth. Making it more approachable but the canvas also laid out their product in a way where it was organized by fabrication and color.
Categorizing their products by fabrication helps bring buyers to that area if they requested it. And then the color selection expanded from there as you can see they had everything organized and color-coordinated in a way that felt very inviting and welcoming. It wasn’t too overwhelming as you can also see visual imagery that’s moving it also captivates attention. So consider bringing a tv screen or a display or a monitor to help depict your brand’s lifestyle. This definitely helps your brand stand apart from the thousands that attend these types of trade shows.
Prepare the team
The staff that you bring with you is going to be crucially important to be able to sell your product and your brand. It’s gonna be very important that whoever is at your booth and helping you run this tradeshow know exactly what it is you are selling and offering. You may be overwhelmed with the amount of questions that come directly to you as the owner.
So you want to make sure that you train your staff properly, so they know how to answer most of the common questions. A good tip may be to create some flashcards and have them memorize it before attending the trade show. This way they’re able to free up some of your time and you’re able to maximize the amount of traffic coming to you. In order to help your staff better sell your products, you can also add hang tags with vital information to each product category which will help your staff and not have to memorize every single little detail about it. Now that’s what you call taking it to another level.
So now that you have your placement in your team marketing materials are the things that potential customers are going to be able to take home with them to follow up with you and place an order. One of the things to consider is having a catalog. The catalog should definitely be visually appealing and depict the lifestyle you are trying to get across. This means using the right
Models in quality images to enhance the appeal. If your product may require people taking it home to be able to make a buying decision but you’re not able to actually give out all these products, a color card may be something that you give out to those buyers that are interested in closing a deal soon.
Now where they can see the fabric and color available in your product, business cards are gonna be just as important. A business card is going to be something that you’re giving out to everyone you talk to. You encourage them to follow up with you. Now whenever you give a business card out you always want to take one in and if there’s a person on your team that’s gonna be following up with everyone, make sure that they get it and they write a little note about what they need to follow up with.
You also need a youtube bar. Youtube bar was essentially their physical representation of the work that we’re putting it online. So at this bar they actually had a tablet. In this tablet it had different videos, tutorials, and information about their brand. They used this bar as a way to bring potential buyers and to better understand the products and the vision of their company.
Having this type of setup available for at your first time vending at a tradeshow may not be possible, but this is something you should definitely try to implement if you have the space to further enhance the reach of their brand during this trade show. Well we need to invest in advertising in multiple areas throughout the venue. Some of which included a full-page ad on the back of the main map that you get when you register. Other places included placement in different media publications around the trade shows website.
This hall helped complete strangers know about their brand before they got into the show and then when they arrived on the showroom floor, they were more willing to go check things out and they were open to grabbing information and becoming a customer. Every tradeshow has an offering to make an advertisement in a magazine or make an advertising on their website or social media. It’s all something that you want to consider to help buyers get to know what you’re about and open up the conversation.