Vendor booth tips that no one tells you, i want to talk to you about vendor booths today. I’ve done a few vendor booths with my clothing business and i have a lot of points that i want to discuss today that i don’t feel have been discussed in other articles. I did a lot of research on my own to figure out what i need to do, how do i need to practice, and prepare for these things.
But once you get there, and even before you get there, which i’m going to talk about but there are a lot of things that just aren’t covered yet. Most of the articles kind of cover checklist type of things, like this is what you need to bring, you know have enough cash, have enough business cards, and things like that. I’ll cover a few of those things today but i want to talk about a lot of non tangible considerations that you need to have. So let’s get started.
Attend the event as a participant first
Okay so my first tip is to attend the event as a participant first. I know a lot of times these events roll around once a year and you think oh i just want to take advantage of the opportunity while it’s here. But i highly suggest that you be patient or just kind of attend that event or ask someone who’s been to that event before on what they thought of it.
Going to the event as a participant first will tell you a lot about that event and whether that’s something you want to participate in. First it will give you an idea of what the client’s, what the customers look like, that are attending this event. You want to see do these people even fit into my target audience because it might be an event for a women’s event to say a women’s empowerment type of event which is something what i did recently. But the audience may be older than what your target market is.
So while the volume of people that are going to be there is going to be great and you know you think, oh wow it’s going to be fifty thousand people coming to this event. If none of them are in your target market then you’re wasting your time. Another indication if you can’t attend the another indication is to look at the types of seminars and look at the guest speakers to see what types of crowds that they may draw.
If they are older speakers, let’s say your target market, i’m using myself an example, my target market is a woman in her 30s. So if i’m looking at an event that has a lot of speakers who are in their 40s and 50s then this event may not draw out the target audience that i’m looking for. Another consideration when you attend the event as a participant first is.
You’ll get to see what the flow of traffic looks like for the participants and how that will affect you as a vendor. I’ve attended an event as a vendor before where the traffic was to get the participants to the seminars of course they’re there for that event they want to get to the seminars but the traffic brought them away from the vendor booths.
It just was not a good situation for us and so all of the vendors you know we discussed it it was pretty much a pain point for all of us because we weren’t getting the traffic from the participants that were there. There were a lot of back-to-back seminars that did not allow for much breaks for the participants which means they’re busy all day and we’re standing in our vendor booths waiting for customers to walk by.
So these are things that you won’t know unless you attend the event as a participant first. And again this may depend on is the venue changes but this is something that will set you up from the get-go to know if this is something that you even need to invest in. So this is very important.
Another thing to consider while you’re there as a participant and even while you’re there as a vendor is to walk the floors and see if you can find vendors in your area. You don’t want to be in an immediate vicinity of someone else who is selling a very similar if not the same product as yourself.
A vendor event that i we went to had like a travel event for coming a travel agency who like they booked to disney vacations it was like it was two of them there and they were situated like on a road right next to each other. So that wasn’t beneficial for them another brand was that mascara brand i think it’s called unique.
They it was like three of them there is that event so you kind of want to understand what your competition may look like and if you’re there as a vendor, you want to be able to ask, “hey can i get another boots i don’t want to be next to them”. So if you’re going as a participant you’ll be able to see does this event make it a practice on booking the same types of people or the same types of vendors to their event because for them they’re trying to fill up space and they’re getting a hefty vendor fee from you.
So you know first-come first-serve. But for you you want to see what the competition is and to see if it’s worth your time and with your money. So my next tip here is if you’re already here is a vendor right you’re at your vendor again. I want you to walk around just very briefly i have walked away from our vendor booth just for a hot second i try to make quick dashes here and there but walk around to see what the people are doing in your area.
So if you’re doing accessories go look and see what they’re doing talk to them. It’s okay. You don’t have to be covert or anything and try to act like a customer tell them, “hey i’m so-and-so i have this booth over here you know how’s everything going for you”. They’ll tell you like they’d be friendly and get to know your vendors but especially the ones who are in your your area. You can talk about you know your price point ask them you know if you had to drop your prices you have to ask them specifics.
But most times they’ll tell you. I will tell you you are more likely to get this information from a non competitive but it will give you an idea. Hey you know if they’re having to drop their prices and i feel like i have to drop my prices at some point during the vendor event. Then maybe things aren’t going too well. But if they’re able to keep their prices consistent something even raised their prices. That’s it’s a good indication for you. So just kind of take the temperature of the people around you.